![]() ![]() It is argued that the discipline should now move even further - towards the “Blue Ocean” - and specific suggestions from the perspective of strategy are made to this end. It is shown that, by providing a full range of options, Nara+20 defines the boundaries of the current most preferred conservation approach (a values-based approach) and brings the discipline to “the edge of consciousness.” Yet, by not setting criteria to choose among the various options provided, Nara+20 does not substantially challenge the mental models of the discipline. a most influential agreement on heritage conservation and sustainable development) and providing suggestions for the future. The paper brings the insight of ‘Blue Ocean Strategy’ into the field of heritage management, reviewing Nara+20 Document (i.e. ![]()
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